Agency · Forecasts
What we think happens next.
Opinions, not prophecies. We review these every January and publish how wrong we were.
Attention gets priced like inventory
As synthetic content floods every feed, human attention will be bought closer to spot-market pricing. Brands that own an audience — a list, a community, a shop — will pay less for the same outcome.
Strategy becomes statistical
Creative direction will increasingly be argued with cohort data. The agencies that survive will read a regression table and still write a sentence a founder remembers.
Small studios, longer relationships
In-house teams will keep execution and buy judgement from outside. Fewer, longer, more senior engagements — which is the shape we are already built for.
Tell us where you want to go.
A short brief is enough. We reply within one business day, with a person, not a template.