Agency · Downs & ups
A timeline with the bad parts left in.
Agencies publish award lists. We prefer the version where you can see what it cost to learn.
2016 — the rebrand that failed
We convinced a financial client to abandon a logo people trusted for a geometric system nobody recognised. Traffic fell, the board reversed it and we lost the account. We learned that recognition is an asset you cannot design around.
2019 — the campaign that worked
A skincare launch on a €40k media budget returned €1.1m in first-year revenue. The idea was not clever, it was specific: it named the exact thing the product did and showed it in eight seconds.
2023 — the year we said no
We turned down eleven projects to keep three. Revenue grew anyway, because the work got better and the referrals got louder.
Tell us where you want to go.
A short brief is enough. We reply within one business day, with a person, not a template.